Using Hot Air Balloons To Enhance Your Image


"The skies over Glendale and Tempe provided a beautiful backdrop for the spectacular hot air balloons created to celebrate Super Bowl XLII. You and your staff are to be commended for producing such a glorious floating billboard: we could not have asked for a more stunning representation of our logo."

"The photograph taked of the balloon during the fireworks displayat Super Bowl Saturday Night, now occupies a prominent spot in my office and has garnared many favorible comments."

"Thanks for all the work you and your staff did to make this happen. We are very appreciative of all your efforts and hopefully, we will have the opportunity to work together again in the near future."


Sincerely,

Frank Supovitz
Senoir VP Events
NFL

Corporate hot air balloons are one of the most effective promotional tools any company can use in enhancing its overall image.

Our events and promotions put clients ‘larger-than-life’ logos over millions of spectators, in front of the media and more importantly in family photo albums.

The cost per thousand impressions (CPM) rating for hot air balloons compares very favorably to conventional media.

Wendy's balloon flies over the 101 in Phoenix during drive time during Super Bowl week

Imagine how many people would see your balloon each time it flies over a major city. Maybe 100,000 people would see it in a single flight over a major market. Add to this the extra number of people who would see it at a large outdoor event and all of the media coverage the balloon will generate in just one year. Ask yourself - how many people took photographs of your last billboard campaign and put it on their wall or in their newspaper?

Now consider adding to this, but at no extra cost, the additional value of flying corporate guests, entertaining the media and potentially helping to raise large sums of money for charity.

A typical national program may consist of major US balloon festivals, outdoor events like large music festivals, sporting events that include NASCAR races, NFL Footbal, Major Leagues Baseball, open golf championships, etc.

Internationally, there is a wealth of major events throughout the world that a balloon may attend. For example the Tour de France alone offers the chance to show off your balloon to many millions of European TV viewers every day for three weeks. The Skiing World Cup is another fine example of a balloon tethering opportunity.


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